Few weeks ago we reported that Xiaomi is coming back to Africa with full force… and now, Xiaomi has partnered with Jumia NG.
Jumia, Africa’s leading e-commerce platform, has signed an important partnership with technology leader Xiaomi at the Mobile World Congress in Barcelona, giving millions of users in Africa easy access to Xiaomi products.
Through the partnership, Jumia will open the Mi
official store on its platform and give Xiaomi access to millions of online
customers across 14 countries in the continent, while Jumia will be able to
offer Redmi Go (1GB+8GB) exclusively
in Africa as well as other devices later in the year.
The partnership will be supported by an ambitious
joint-marketing plan over the full year 2019, leveraging Jumia’s digital assets
and Xiaomi marketing capabilities, including the Mi fan community. This is
the promising first step to a close partnership between both companies over the
years to come.
According to Xiaomi,
“We believe in working with companies that share our values and delighted to partner with Jumia to reach more Mi fans across Africa,” said Wang Xiang, Senior Vice President of Xiaomi. “The e-commerce model is part of Xiaomi’s DNA and we believe that working with Jumia will help us bring innovation for everyone across the continent.”
The partnership will initially cover Nigeria, Egypt, Kenya,
Ivory Coast, Morocco, and Ghana, and aim to cover all other countries where
Jumia operates. Most markets will be directly supplied from China, confirming
the fast expansion of intercontinental trade in Africa.
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